Reach blueprint development
Our core deliverable: a comprehensive reach blueprint document covering audience segments, channel architecture, recommended media mix bands, flighting schedule, and measurement footing for a defined campaign period. We begin with a discovery brief capturing your campaign objectives, historical channel data, competitive context, and budget parameters. Reach architects then draft two to three channel blueprint options, each showing how exposure flows across paid social, search, display, email, content, and partnership channels relevant to Singapore audiences.
The selected blueprint is expanded into a final reach specification with channel contour notes, creative format requirements per channel, and a reach registry defining which metrics to track at each campaign phase. A half-day workshop validates assumptions with your marketing team before the blueprint stamp is issued. This service does not include media buying, creative production, or ad account management.
Not included: Ad placement, graphic design, influencer contracting, or guaranteed impression volumes.
Channel architecture planning
For brands restructuring their marketing channel portfolio or entering new audience segments, channel architecture planning maps the full exposure scaffold — how awareness, consideration, and conversion channels interconnect. We analyse your current reach footprint, identify channel gaps and overlaps, and produce an architecture grid showing recommended channel roles, budget allocation logic, and sequencing across campaign phases.
Deliverables include the architecture grid document, a channel draft for each priority route, and a planning elevation summary for leadership approval. Particularly valuable for companies running disconnected campaigns across multiple agencies or in-house teams without a unified reach specification. We facilitate cross-team alignment workshops to ensure media, creative, and sales enablement share the same channel contour.
Not included: CRM integration, marketing automation setup, or SEO technical audits.
Media mix specification workshop
A focused one-day session where your marketing team and ReachBlueprint planners co-create a media mix blueprint for an upcoming campaign quarter. We bring channel performance benchmarks, Singapore market context, and mix specification templates. You bring budget parameters, audience data, and creative asset inventory. By session end, you hold a draft mix specification with budget bands per channel, flighting recommendations, and exposure blueprint notes.
This workshop suits teams that understand their audience but need structured facilitation to translate objectives into a actionable channel mix. Follow-up documentation is delivered within five business days. Virtual and hybrid formats available for teams outside Paya Lebar.
Not included: Ongoing campaign management, A/B test execution, or creative concept development.
Audience reach diagnostics
Before drafting a new reach blueprint, many clients need clarity on where their current channel architecture underperforms. Our audience reach diagnostics review existing campaign data, channel-by-channel reach efficiency, audience overlap between platforms, and budget allocation versus exposure outcomes. We produce a diagnostic report with channel contour recommendations and a prioritised list of architecture adjustments.
Diagnostics require access to your analytics platforms (read-only) or exported reports you provide. We do not require admin access to ad accounts. The report includes qualitative observations and planning recommendations — not audited financial guarantees or competitor intelligence obtained through unauthorised means.
Not included: Platform account audits requiring admin credentials, competitive ad spy tools, or legal compliance review.
Campaign ramp blueprint
Launching a new product, entering a seasonal peak, or activating a regional expansion requires a time-sequenced reach blueprint — not just a static channel plan. The campaign ramp blueprint maps exposure intensity week by week, channel activation order, creative rotation logic, and budget pacing across the ramp period. We define reach footing at each stage: which audiences receive which messages through which channels and when.
Deliverables include the ramp blueprint document, a channel activation checklist, and a measurement registry aligned to each ramp phase. Two review sessions with your team ensure the blueprint matches operational capacity. Ideal for consumer brands with defined launch windows and B2B companies running account-based ramp sequences.
Not included: Launch event production, PR distribution, or influencer outreach execution.
Reach planning retainer
Active campaigns benefit from ongoing reach architecture support. The monthly retainer includes one blueprint update session, channel diagnostic review, mix specification adjustments for the coming month, and priority email access to your assigned reach architect. Retainer clients receive a quarterly planning elevation — a strategic review of channel architecture against evolving business objectives.
Retainers suit marketing teams running continuous campaigns who need a planning partner without hiring a full-time media strategist. Cancellation requires 30 days written notice after the initial three-month term. Unused session hours do not roll over unless agreed in writing.
Not included: Unlimited workshop days, media buying commissions, or creative production hours.